Property

Good Relations Property creates integrated communications campaigns for residential developers and commercial real estate businesses, that create market distinctiveness to drive commercial success.

We provide a full range of services for the property sector, including, location marketing and place making, media relations, crisis management, stakeholder engagement, advertising, media planning and buying, branding and design, content development, social media management, event management, CRM and tenant and community relations.

Our clients include some of the UK’s leading house builders, property developers and estate agents; as well as UK and international commercial real estate asset managers, property funds, commercial property investors and debt advisors.

What we do


Brand strategy

We develop communications strategies that support business objectives and deliver change that can be measured to demonstrate ROI.

Thought leadership

We help build profiles for senior leaders, brought to life through insightful white papers, media profiling and thought leadership round table events. 

Resident communications

We provide full-service residential communications services, including newsletters, digital communications and events in order to ensure regular rent payments and high levels of tenant satisfaction.  

Press office 

Securing media coverage for developers that drive enquiriries, sales, leads, footfall in show homes and attendance at buyer events. 

Awards 

Drafting and designing award entries that win. 

Stakeholder engagement 

Influencing those in positions of power and influence, such as: Local Authorities, policy makers, ministers and secretaries of state, local and national politicians, councillors, relevant committee members, regulatory bodies, lenders and investors, and council owned development companies. 

Message development 

Preparation and message training for critical meetings, e.g. Ministerial briefings, Select Commitees, Local Authority and Borough Council planning meetings, public meeting with local community groups and tenants. 

Crisis management 

Pre-empting and minimising the impact of crises and threatening issues through preventative  contingency planning; as well as crisis management support to contain crises and protect reputation 

Destination marketing  

Promoting locations as great places to live, work and thrive. 

Clients


Our People


Chris Genasi
Chris Genasi

Director, Property

Chris Genasi is an experienced public relations consultant and heads up the property division at Good Relations. He has advised multinational corporations including GE, Toyota, Barclays, GSK, Microsoft and Visa. He has also provided communications counsel to public-sector and non-commercial organisations such as L&Q, the Housing Corporation, The British Library, and VisitEngland. Chris was named by PRWeek as one the UK’s most influential PR practitioners in the UK.

Let’s work together

Get in touch