Good Relations launches live experience division ‘Good Live’

DATE

10/01/2018

PUBLISHED BY

Agency News

We’re thrilled to have appointed Kat Day to head up ‘Good Live’ – a division specialising in live brand experiences.

Kat joins from Taylor Herring, where she was part of the senior management team, delivering award-winning creative campaigns for clients including Samsung, Sky and Paddy Power.

Good Live will help brands populate culture by creating entertaining brand experiences from installations and pop-ups to shareable content.

Kat will report into Executive Consumer Directors Lawrence Collis and David Wiles. She said: “I am thrilled to be joining the team at Good Relations, an agency I have long admired for their consistently strong work and approach to integrated communications.  I hope to enhance the Good Relations offering with my passion for producing campaigns that resonate culturally – sparking conversations, delivering media coverage and ultimately driving behaviour change.”

Richard Moss, CEO at Good Relations said:

“Whilst the power of digital communications continues to grow we are seeing increasing demand from consumers for meaningful physical experiences. Kat is a hugely talented and inventive communications professional, and we’re delighted to welcome her into our fast-growing team.”

This was published by…

You may also like

Work

TrustFord For You

TrustFord
Work

Live For The Story

Canon
Work

Symphony of the Senses

Royal Caribbean
View our Work