Populating culture with branded experiences that come from an ‘editorial first’ mindset.
We launched a live brand experience team to meet the increasing demand from consumers for meaningful physical experiences. In a world where transactions are increasingly online, consumers are increasingly looking for unique, spontaneous and immersive experiences that they can share on their owned channels.
Our aim is to help brands populate culture by creating entertaining brand experiences – from spectacular installations and experiential pop-ups to shareable content. Coming from an ‘editorial first’ mindset, our mission is to produce campaigns that deliver earned media coverage, as well as sparking conversations on social and ultimately driving behaviour change.
What we do
We create and produce PR stunts devised to garner mass media attention. These begin as clever ideas calibrated to land your key messages in editorial media. Our extensive experience activating PR stunts means we are a safe pair of hands for even the most daring of stunts!
In an increasingly competitive media landscape, we create Outdoor media that really stands out. We create billboard installations that drive editorial coverage as well as working on an ambient level to make an event out of a poster.
Working with a number of specialist production partners we create spectacular branded builds and installations that are designed to stop people in their tracks, as well as drive editorial coverage that lands key messages.
With our ‘editorial first’ approach we create experiential pop ups and brand experiences that are designed to garner earned media coverage as well as provide visitors with opportunities to create their own content for their social channels – always in an unforgettable environment to build brand awareness and drive preference.