Influencer marketing

Putting science into the heart of your influencer strategy. 

Good Influence, our specialist influencer marketing division, is built on a heritage of influencing taste makers and opinion leaders. We bring rigour and transparency to the smoke and mirrors world of influencer marketing with a robust three stage process: identification, activation and measurement.

We offer a full end-to-end campaign management service which includes real-time tracking and in-depth campaign reporting to ensure our clients get a clear breakdown of metrics and can continually improve their ongoing influencer marketing program. Our team includes experts who are influencers themselves; including one of the UK’s leading parenting bloggers.

What we do


Audit & Benchmarking

Measuring the effectiveness of your campaign at every stage, from conception to conclusion, our team put the science into influencer marketing. Benchmarking against competitors or best-in-class campaigns provides actionable insights.

Talent identification

Finding the right talent can make-or-break a campaign. Our proprietary algorithm ranks influencers based on relevance, engagement and growth, enabling us to put forward the most cost effective influencers for your campaign.

Creative development

Our creative department are experienced in both developing creative platforms for influencer campaigns and supporting influencers with concept development.

Distribution

The performance team drive real-time optimisation through paid social media, SEO and SEM. The majority of our practice clients work with us on paid social because of the agility we bring and efficient results we deliver.

Influencer strategy

Our team has experience developing multi-market strategies for some of the world’s largest brands. To maximise reach and cover a full-range of passion points and audiences, we take a multi-tiered influencer approach deploying a combination of hero influence and supporting influence, also ensuring we use promoted influence to extend campaign reach.

Talent management

From usage rights to exclusivity deals, we are experienced in managing the commercials to help clients avoid common pitfalls.

Content production 

Our in-house studio of designers, producers, animators and copywriters can support influencers to enhance their content and produce multi-channel assets, from video production to infographics.

Campaign management

With clear deliverables and an honest approach, we provide an end-to-end service managing all communications, talent briefings and agent negotiations.

Clients


Our People


Robert Anderson
Robert Anderson

Director, Content, social & influence

Robert leads the content marketing and online strategy team. He is responsible for digital and social media, creative technology and developing new ways of working. His experience includes Waitrose, SAB Miller, Airbus, Microsoft, GlaxoSmithKline and the United Nations.

Let’s work together

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