Good Thinking Events
We host regular virtual events, bringing in inspiring speakers from across the PR & marketing industry to explore key communications challenges.
If you’d be interested to find out more or would like to sign up to receive invitations, please do get in touch with Holly Dedman
Good Relations Presents:
Sustainability storytelling: How can creativity help you cut through the noise?
27.08.20
Speakers:
- Maeve Atkins, External Communications Lead, Budweiser Brewing Group
- Liz Hemus, Corona Marketing Manager, Budweiser Brewing Group
- Claire Rudall, Sustainability Practice Leader, Good Relations
Our next Good Thinking virtual event will look at how creative storytelling can help brands bring sustainability strategies to life and engage a wide range of audiences.
We’ll explore how you can use creativity to cut through the noise, build reputation and demonstrate positive impact.
We’re delighted to be welcoming two speakers from Budweiser Brewing Group – which comprises the brands Corona, Budweiser, Stella Artois and Camden Town – to offer corporate and brand perspectives.
Maeve Atkins, External Communications Lead for the group will discuss how they developed their corporate communications strategy around sustainability and Liz Hemus, Marketing Manager, will talk about her experience activating that corporate strategy through creative campaigning for the Corona brand.
Good Relations and Good Broadcast present:
Talking Business: How to make your stories stand out in broadcast media?
26.08.20
Speakers:- Katie Prescott, Business Presenter on the Today programme, BBC Radio 4
- Scott Beasley, Editor of the Ian King live show, Sky News
- Jack Baine, Senior consultant, Good Broadcast
Covid-19 has turned the business news agenda upside down. We’ve moved from an economy on the up to recession in just a few months, forcing businesses through rapid and fundamental change. Rarely a day goes past without a major broadcast story on restructuring, redundancy or the challenges of recovery.
Join us for a discussion in which we’ll hear a journalist and producer from two of the UK’s leading business broadcast programmes talk about what’s shaping their news agenda, how to craft a compelling story for business channels and what CEO’s can expect to be asked in their interviews over the coming months.
We’re delighted to welcome Katie Prescott, Business Presenter on BBC Radio 4’s Today programme, and Scott Beasley, Editor of Ian King Live on Sky News, to join our Good Broadcast expert Jack Baine on the discussion panel for what promises to be lively and revealing debate.
Good Relations Presents:
The Wellness Collective – How has COVID-19 affected consumer attitudes to wellness?
Speakers:
Harriet Hall – Lifestyle editor, The Independent
Sophie Taylor-Roberts – Director, Health & wellbeing, Good Relations
During the COVID-19 pandemic, the topic of wellness has risen to the fore. Amidst concerns around health we saw a dramatic peak in consumer interest in both physical and mental health. And consumer interaction with health and wellness brands has swung immeasurably from physical to virtual.
So has the experience of the last few months changed attitudes towards wellness for the longer-term and if so, what does this mean for brands?
Join us for our next Good Thinking virtual event, where we’ll explore how the COVID-19 pandemic has affected consumer attitudes to wellness. We’ll discuss how brands can best communicate to the new wellness consumer and will hear a perspective from Harriet Hall, Lifestyle editor at The Independent on the wellness trends and topics she will be focusing on in autumn and winter 2020.
Harriet will also provide insight on on how health and wellness brands can best work with The Independent across their various platforms.
Previous events
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