Making social fly
Content & social, Influencer marketing, B2B communications
Supporting Airbus in becoming one of the world’s most powerful B2B Superbrands.
To be a leader in the world of aerospace and engineering, innovation is everything. Good Relations launched Airbus on social media nearly a decade ago and we’ve worked as an extension of their social team ever since.
We recently created a new group strategy, bringing planes, helicopters, space and defence together in a social ecosystem for the first time. Our social and content marketing programme means Airbus can now create direct relationships with stakeholders across the globe – be they policy makers, airline customers, global tech leaders or passionate groups of aviation enthusiasts.
Social media that’s truly out of this world
From air shows to launch pads, our real-time newsroom works across Facebook, Twitter, Instagram and other innovation platforms 24/7. We’ve covered the first flights of the latest commercial jets, sent influencers to experience a Mars crater and demonstrated helicopters and drones. Elsewhere we’ve created social content to bring alive the Airbus corporate story. We’ve even moved satellites to capture imagery requested by users on Twitter – social media that’s truly out of this world.
We created a complete brand world which truly integrated paid, owned and earned media. We exploited our brand journalists’ stories and other content through our website and social media channels, as well as through our influencer activation programme.
Our work included paid social, managing markets around the world, staging events and running internal communications programmes.
The result? As well as re-establishing Pilsner Urquell as the category benchmark we grew global sales by 25%. It also won us a Content Marketing Award for best content strategy.
This was a
Content & Social, Influencer marketing & B2B
Project for Airbus