Atkins appoints Good Relations to deliver diversity in engineering campaign  

DATE

09/04/2021

PUBLISHED BY

Agency News

“We’re thrilled to be working with Atkins on raising awareness of the issues that diverse talent still face in the engineering industry 

Good Relations has been tasked with creating a “hard-hitting” campaign to raise awareness of ongoing issues in the engineering sector and to promote greater equality, diversity and inclusion in the industry.

It is estimated that only 12 per cent of engineers in the UK are women, and only eight per cent are from black, Asian or ethnic minority communities.

We will work with an external research partner to uncover the issues that face engineering professionals from minority groups as they enter the middle stages of their careers.

Our executive director Claire Rudall, who led the pitch, will lead the account, drawing on the agency’s engineering industry experience as well as her own specialisms in sustainability and corporate responsibility.

The campaign, which is initially focused on the UK, is designed to be transferable to other important markets for Atkins and its parent company SNC Lavalin Group – including Canada, where SNC Lavalin has its headquarters.

This week we’re announcing our latest D&I project for brand new Atkins, one of the world’s most respected engineering consultancies. We’ll be creating a hard-hitting campaign designed to raise awareness of ongoing issues in the engineering sector and to drive greater equality, diversity, and inclusion in the industry.
You can read more about the appointment below – article first appeared in PR Week.

Atkins is the latest addition to our business and corporate portfolio, which includes Zoopla, Suntory Food & Beverages, Weetabix, REM, and the Football Foundation.

Atkins vice-president of communications Mark Maguire said: “We are delighted to work with Good Relations on this important campaign, which supports our vision of creating and maintaining an inclusive culture where everyone can be their true self and can reach their full potential. A critical part of this is building awareness around key barriers and drivers for change, and by doing so holding ourselves and others to account.”

Rudall added: “Atkins is doing brilliant work to set an impactful ED&I strategy internally and we’re thrilled to be working with them on raising awareness of the issues that diverse talent still face in the engineering industry. We hope that together we’ll be able to create some really meaningful insights that help challenge the industry and create a more equal and inclusive future.”

READ HERE

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