This Autumn, we were tasked with unveiling one of SodaStream’s biggest launches to date – the arrival of Pepsi flavours in the UK. We set out to connect Sodastream to culture, delivering a national news splash which would inspire brand love.
Embedding SodaStream into culture
Tapping into the conversation around ‘Back To The Future Day’ on October 21st, we teamed up with a Marty McFly look alike to recreate that iconic ‘Pepsi Perfect’ moment from Back to the Future.
We showed consumers how to live out their own futuristic fantasies and make their own Pepsi at the touch of a button with SodaStream.
What’s more, for one night only; aptly 10:04pm on October 21st (the exact moment when lightning hits the clocktower in the films), we sent the price of Sodastream’s spirit sparkling water makers back in time to £19.55…in honour of the year 1955 from the hit movie.
SodaStream machines ended up selling out in under five minutes and we secured 83 pieces of coverage including the Evening Standard, which came up as one of Google’s top trending stories on ‘Back to The Future Day’.
Plus, 73% of all coverage not only lead with SodaStream as the lead brand in the story, but including SodaStream in the headline too.
Our social content outperformed all KPIs, giving an overall reach of 381,376, 11.8k engagements and an engagement rate of 3.1%. Alongside this we managed paid and organic influencer campaigns, securing partnerships for key retailers, in addition to 93 pieces of user generated influencer content with a reach of 2,306,407.
As UK PR agency for SodaStream, managing both their consumer and trade press office as well as large scale consumer brand activations, social media and influencer engagement activity, everything we do is aimed at driving mass market awareness of SodaStream as the number one lifestyle brand for sparkling water.
This was a
Project for SodaStream