Beyond Expectations: The global reveal of Celebrity Cruises’ newest ship, Celebrity Beyond 

CLIENT

Celebrity Cruises

DISCIPLINES

Consumer, Content & Social

Unveiling a new world of wonder and luxury with the global reveal of Celebrity Cruises’ newest ship, Celebrity Beyond 

Created by a dream team of modern lifestyle icons, Celebrity Cruises’ newest ship – Celebrity Beyond – is set to redefine the new luxury travel experience.

Such a special ship requires a reveal ‘beyond’ the norm. As lead global PR and social media leads for Celebrity Cruises, we unveiled the industry-leading ship at a star-studded virtual event for media across the world.

President and CEO of Celebrity Cruises, Lisa Lutoff-Perlo, was joined by world-renowned designers and partners (including Kelly Hoppen CBE and Michelin-starred chef Daniel Boulud) to discuss how they collaborated with the brand to design its latest revolutionary ship.

The launch also marked the appointment of goop CEO and Founder, Gwyneth Paltrow, as the brand’s Well-Being Advisor, with the actress and entrepreneur making a surprise appearance during the event.

Beautifully designed renderings and an evocative sizzle video created by our content team was used to bring the ship to life and helped us to land blanket coverage across all key markets.

This was a 

Consumer PR 

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