Dementia memory box
Promoting the community work Boots do for people with dementia.
There are currently 850,000 people with dementia in the UK and according to research, 46% of carers find it difficult to provide appropriate and stimulating recreational activities for people with dementia.
This is why Boots have been collaborating with Professor Victoria Tischler, Head of Dementia Care at the University of West London, on a unique project to create multi-sensory memory box experiences for care home residents living with dementia.
Total potential reach of over 3,700,000
The Boots archive contains tens of thousands of items such as scents, soaps, creams and lotions that date back to the 1800s. Using the archive, Professor Tischler created the memory boxes to explore how the senses can trigger memories and have a therapeutic benefit for care home residents living with dementia, helping them to communicate and interact.
To drive broadcast coverage, we captured B-roll of patients in local care homes interacting with multi-sensory boxes containing items such as perfumes and soaps which sparked memories and conversations. We also offered broadcasters the opportunity to interview Professor Victoria Tischler and Boots Archivist, Sophie Clapp.
TV coverage included BBC London, BBC East Midlands Today, ITV Central and Sky Sunrise, and we secured live interviews on multiple BBC stations including BBC Scotland, BBC Radio Leicester, BBC Radio Stoke, BBC Radio Nottingham as well as regional commercial radio stations. Total potential reach for the campaign was over 3,700,000.
This was a
Project for The Agriculture and Horticulture Development Board (AHDB)