B&Q Safety Goggles
News-jacking the trend for utilitarian fashion on the catwalks.
Having spotted an LA fashion brand’s latest eyewear looking very similar to B&Q’s clear overspecs safety goggles but for 15 times the price, we decided to matters into our own hands.
Cue a quick turnaround to tell everyone that whilst imitation is the greatest form of flattery “Move over @brashystudios”, we’ve had safety chic down since 1969”. Quick thinking that got thousands of shares and picked up in the Metro and the Independent.