B&Q Safety Goggles

CLIENT

B&Q

DISCIPLINES

Consumer PR

News-jacking the trend for utilitarian fashion on the catwalks.

Having spotted an LA fashion brand’s latest eyewear looking very similar to B&Q’s clear overspecs safety goggles but for 15 times the price, we decided to matters into our own hands.

Cue a quick turnaround to tell everyone that whilst imitation is the greatest form of flattery “Move over @brashystudios”, we’ve had safety chic down since 1969”. Quick thinking that got thousands of shares and picked up in the Metro and the Independent.

This was a 

Consumer PR

Project for B&Q

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