365 Days of Summer
Consumer PR, Influencer marketing
From photography to autobiography.
Following the launch of Canon’s repositioning, Live For The Story, we needed to build relevance with a millennial audience who were passionate about photography but only using their smartphones to capture images.
We launched 365 Days of Summer, an integrated campaign that gave one lucky winner the chance to chase summer around the globe for a year.
Generating 67,000 competition entries & 70,000 new followers for Canon
Launched with a stunning story created by global influencer, Zoe Kravitz, we recruited over 100 influencers across EMEA to encourage our audience to capture and share their own stories of summer. The campaign captured the minds of the media and consumers with an editorial reach of over 313 million in consumer lifestyle media across EMEA including Vogue, Wonderland, MTV, Elle and Cosmopolitan, 67,000 uses of the campaign hashtag and 70,000 new followers on Canon’s Instagram accounts truly helping to reposition the brand for a Millennial audience.