Deezer appoints Good Relations to lead global and UK PR brief
We’re thrilled to have been appointed as Deezer’s retained UK & Global Consumer PR agency after a four-way competitive pitch from agencies across the globe.
We’ll be working alongside the global and UK marketing and comms teams to position Deezer as the music streaming service of choice, particularly championing their personalised soundtrack differentiator, ‘Flow’.
The team will be led by Executive Director Lawrence Collis, who said: “We are thrilled to be brought on board by Deezer to further differentiate the brand within the music streaming market. We will be working closely with Deezer’s brilliant in-house team to make sure we help them achieve even greater success.”
Global VP of Comms, Julia Herd said: “We are excited to have appointed Good Relations, at a time when the music streaming market is becoming ever more competitive. With a range of already successful communications programmes in place, we are looking forward to leveraging the agency’s expertise to further amplify these and our position as industry disruptors. Throughout the pitch process, the Good Relations team demonstrated its ability to produce creative and integrated ideas that, I am confident, will help us achieve our business and communications goals.”