Deep State
CLIENT
Fox
DISCIPLINES
Consumer PR
There’s Fact. There’s Fiction. And then there’s the truth.
“There’s Fact. There’s Fiction. And then there’s the truth” was the strapline for Fox’s gripping new spy thriller TV Show, Deep State. With all the plot twists, it’s difficult to tell what the truth is unless you’re drinking a bottle of the truth serum beer that we created especially to announce the launch!
Working with a microbrewery, we developed the world’s first truth serum beer made with various truth inducing ingredients such as wormwood and valerian root. A highly limited run to ensure journalists give a wholly honest review – fortunately the series is awesome!
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This was an
Consumer PR
Project for Fox
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