Good Relations appoints ex-Shine MD, Lawrence Collis, as Executive Consumer Director




Agency News

We are excited to welcome Lawrence Collis to the team as our new Executive Consumer Director to head up our growing consumer practice alongside David Wiles.

His role will encompass team and creative development and senior counsel across the agency’s clients as well as continuing the growth of integrated clients within the VCCP Partnership.

In recent years, Good Relations has enjoyed rapid change with the additions of creative, digital, content production, influencer relations and broadcast departments to the existing creative consumer and corporate PR practices. Lawrence will play a key role in new business growth within this, building on the success which has seen Good Relations win new briefs from Nationwide, Coca-Cola, Bosch and Thomas Cook in the past year.

Lawrence joins from Shine @ The Academy (previously Shine Communications), where he was Managing Director for five years diversifying the agency’s capabilities as well as leading major accounts such as Amazon, AB Inbev, WWE, Sony Computer Entertainment and Casio.

Lawrence said: “I’m really pleased to be joining the team here, it’s a very exciting time for Good Relations with the breadth of capabilities we have to make significant impact to clients’ businesses, whatever the challenge and I’m looking forward to help continue to build on GR’s success.”

Richard Moss, CEO said: “We’re always looking to bring high-calibre new people to Good Relations and Lawrence fits that brief perfectly. He brings a wealth of experience, in terms of both the brands he was worked with and the type of work he has delivered. We’re delighted to welcome him on board.”

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