Good Relations appoints Sophie Taylor-Roberts to lead Health and Wellbeing practice
We’re delighted to welcome Sophie Taylor-Roberts to the team as Executive Director of our new Health and Wellbeing practice.
The new offering will combine the best in consumer thinking, content generation and influencer engagement, with an in-depth knowledge of healthcare to help clients engage audiences and stand apart from competitors.
Sophie joins us after more than 8 years at Red Consultancy where she was joint Managing Director of the Health practice, working with some of the biggest names in pharmaceutical and consumer healthcare such as Sanofi, Pfizer, Janssen and Boots, delivering award-winning, multi-channel communications campaigns.
Sophie will play a key role in continuing the new business trajectory which has seen us win new briefs from Lidl, Nationwide, Coca-Cola, and Thomas Cook in the past year.
Sophie’s brief is broad ranging, covering all aspects of health and wellbeing from nutrition through to prescription treatments, with a particular emphasis on influencing and positively changing consumer behaviour.
Sophie said: “Health and wellbeing has relevance to everyone and with the continuing drive towards self-care and self-empowerment in healthcare, there is an ever growing demand for high-quality, content-led communications that help educate, engage and motivate audiences on issues related to health. I’m looking forward to driving the Good Relations practice into a fascinating and flourishing market, and can’t wait to get going.
Richard Moss, CEO said: “Sophie is hugely respected in her field with a wide range of experience. We’re delighted to have her on board to lead the charge with our health & wellbeing practice.”