Good Relations launches live experience division ‘Good Live’
We’re thrilled to have appointed Kat Day to head up ‘Good Live’ – a division specialising in live brand experiences.
Kat joins from Taylor Herring, where she was part of the senior management team, delivering award-winning creative campaigns for clients including Samsung, Sky and Paddy Power.
Good Live will help brands populate culture by creating entertaining brand experiences from installations and pop-ups to shareable content.
Kat will report into Executive Consumer Directors Lawrence Collis and David Wiles. She said: “I am thrilled to be joining the team at Good Relations, an agency I have long admired for their consistently strong work and approach to integrated communications. I hope to enhance the Good Relations offering with my passion for producing campaigns that resonate culturally – sparking conversations, delivering media coverage and ultimately driving behaviour change.”
Richard Moss, CEO at Good Relations said:
“Whilst the power of digital communications continues to grow we are seeing increasing demand from consumers for meaningful physical experiences. Kat is a hugely talented and inventive communications professional, and we’re delighted to welcome her into our fast-growing team.”