Maximising cut through for HET around a Royal visit

CLIENT

Holocaust Educational Trust (HET)

DISCIPLINES

Broadcast PR

Securing top tier broadcast coverage for HET during the Duke and Duchess of Cambridge’s visit to former concentration camp in Poland.

When the Duke and Duchess of Cambridge were planning a visit to a former concentration camp in Poland, we jumped on the opportunity to pitch and secure a meeting with our client the Holocaust Educational Trust.

We arranged with Kensington Palace for Ziggy Shipper and Manfred Goldberg, both 87 years old and from north London, and both Holocaust survivors, to meet the Duke and Duchess of Cambridge at Stutthof concentration camp, and secured interviews before and after the Royals’ trip to maximise media exposure.

Agile broadcast PR to maximise a Royal visit to Stutthof for our client, HET 

HET and the Royals appeared on Sky, BBC News at Six, BBC News at Ten, 6 O’Clock News on BBC Radio 4, ITV Early Evening News and ITV News at Ten. Millions of people across the UK heard moving stories of what it was like to survive Stutthof, and how a life-long friendship helped two extraordinary men cope with the unimaginable horror of a concentration camp.

This was a 

Broadcast PR

Project for Holocaust Educational Trust

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