Pick Your Own Summer
Honest Kids, Coca-Cola
Consumer PR, Influencer marketing
Launching a new organic drinks brand to parents.
Coca-Cola asked us to the launch their new organic juice drink brand HONEST Kids to parents during the busy summer season, so we enlisted the help of philanthropist and TV personality Katie Piper to help us land the message that some drinks really are simply made with just organic fruit juice and water.
We took a group of school children – who had never been on a farm before – to an organic pick-your-own fruit farm where they spent the day with Katie learning about the art of organic fruit farming… and we filmed their experience for news and social content. The result? Blanket national coverage and business results which exceeded expectations across the board.