The annual global trade forecast
CLIENT
HSBC
DISCIPLINES
Broadcast PR
Securing global recognition for HSBC’s global trade report across top tier broadcast outlets.
Our brief was to secure national and international coverage for one of the most comprehensive reports HSBC had ever produced into the services sector.
We worked with both the UK and global communications teams at HSBC to craft a compelling and newsworthy narrative which would land HSBC’s key messages with influential broadcast media.
Securing international coverage with BBC World, Bloomberg & CNBC
Part of the process also involved working with both the HSBC Global and UK comms teams in the days running up to the launch to ensure all the key messages were landed.
We secured interviews on flagship programmes with national and international broadcasters. HSBC’s spokespeople appeared on CNBC’s Squawk Box, Bloomberg TV, BBC World News’ World Business Report and CNNmoney; programmes that are watched by millions of people.
In the UK we secured interviews on the highly regarded Wake Up To Money on BBC Radio 5 Live, Nick Ferrari’s breakfast show on LBC as well as the business programme on Jazz FM.
This was a
Broadcast PR
Project for HSBC
