Huw Morgan talks to PR Week about how to communicate a winning employer brand
Can brands like Tesla learn from John Lewis when it comes to internal comms?
Our very own Huw Morgan is in PR Week this week with his comments on YouGov’s 2019 Worker’s Choice Brand Rankings.
Old faithful John Lewis came out on top as consumers voted for brands they would feel proudest working for… despite a recent dip in profits for the company.
“Part of John Lewis’ enduring appeal can be attributed to its long-term focus on the happiness of its employee ‘partners’ who co-own the business.
While few companies are employee-owned, the universal lesson to be gleaned from the John Lewis example is that involving and empowering employees in business decisions is a sure way to inspire brand advocates. And it applies as much to communications as strategy.”
You can read the full article here.