Helping developers transform from commercial to residential

CLIENT

IDM

DISCIPLINES

Property PR

Generating a high number of reservations for apartments.

We were appointed to launch and support IDM Properties’ ‘Hoover Building’, one of London’s iconic Art Deco landmark buildings that have been transformed into a residential development and support all sales phases at the development.

Our approach includes focusing on the history and regeneration of the building in key national and consumer media supported by using case studies to achieve excellent coverage whilst also providing third party brand endorsement.

Driving a high number of unit reservations

The launch campaign succeeded in generating huge interest, resulting in a high number of units reserved during the period. Targeted media campaigns have sustained momentum throughout the project and have achieved strong sales for the development.