Helping IKEA Centres stay front of mind with international retailers
Encouraging international retailers to take space at IKEA Centres malls.
IKEA Centres Russia’s 14 MEGA branded shopping centres need to be at the forefront of international retailers minds when they are entering or expanding in Russia.
We ensure that the renowned global brand’s malls are ‘top of mind’ with international retailers (and agents) through an on-going campaign that positions MEGA malls as a safe platform to entering Russia.
An international campaign across the UK, USA, France, Spain, Italy & Germany
We also raise IKEA Centres Russia’s corporate profile, by positioning its managers as thought leaders on global retail property trends, which are changing quickly in the face of online shopping. In addition, our role involves highlighting the significant opportunities the Russian market presents to international retailers.
This is a fully international campaign that sees us successfully working with media in the UK, USA, France, Spain, Italy and Germany, and manage communications programmes at international retail property events such as MAPIC.
We recently developed a new brand proposition to highlight IKEA Centres Russia’s corporate messaging, news, and market opinions across multiple channels.
This was a
Project for IKEA Centres