Thought leadership in medical devices
CLIENT
Johnson & Johnson Medical Device Companies
DISCIPLINES
Corporate PR
Boosting corporate reputation through a thought leadership programme.
The way healthcare services and systems operate is changing. There has been a shift in recent years from volume to value in procurement decisions, making better patient outcomes a greater priority.
Clinicians and administrators are now under growing pressure to meet the ‘triple aim’ of improving health outcomes, increasing patient satisfaction and reducing costs, yet the delivery structures are often outdated, over-stretched and under-financed.
Strengthening the positioning of a value-based healthcare proposition across EMEA
Medical technology is in a unique position to demonstrate improved healthcare system performance at both the individual, and population level. Our remit for J&J Medical Device Companies (JJMDC) EMEA is to position JJMDC as a healthcare partner of choice, strengthening the positioning of its value-based healthcare proposition and solutions across the EMEA region.
This was an
Corporate PR
Project for Johnson & Johnson
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