Journey Safe, Journey WonderFULL


Celebrity Cruises


Content & Social 

Good Relations were appointed as Celebrity Cruises’ global PR and social media agency mid-pandemic to rebuild confidence with global media and consumers.

Our task was to not only ensure were we able to put minds at ease after 16 months out of the water due to the pandemic, but to also reposition Celebrity Cruises as a truly aspirational, new-luxury brand.

As part of our strategic positioning work, we’re proud to be the agency that conceptualised their latest multi-million dollar global advertising campaign.

“Journey Safe, Journey WonderFULL” is a 60-second TV ad campaign designed to re-invite people to travel again, but with safety at the center of that message.

The global campaign breaks the mold of traditional travel/cruise marketing campaigns and ensures that people from all walks of life – gender, race, sexual orientation and disabilities, are represented in the 60 second spot.

The campaign was produced in partnership with our colleagues in the VCCP Group, roduced by VCCP USA/Good Relations/Girl & Bear. Executive Creative Director, Benedict Winter, Good Relations.

This was a 

Content & Social 

Project for Celebrity Cruises

Learn more about Content & Social

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