Positioning Stratford as the location for progressive organisations
CLIENT
Lendlease IQL
DISCIPLINES
Property PR
Encouraging international retailers to take space at IKEA Centres malls.
We support Lendlease in attracting major corporate occupiers to International Quarter London, its major mixed-use development in Stratford.
A core part of our work has focused on repositioning Stratford as a place where people want to run businesses, work, live and play.
Promoting Stratford as the wellbeing centre of London to secure commercial lettings on time & on budget
As a result, we are promoting Stratford as the wellbeing centre of London, and are positioning Lendlease as thought leaders in creating ‘Places that work’ for businesses and communities. We are also running stakeholder engagement campaigns to help change the perception of Stratford.
This has seen us work with local opinion leaders to bring the area’s creative culture to life; organising over 20 cultural and wellbeing networking events. We have achieved extensive media coverage promoting the wellbeing benefits of living and working in Stratford.
This has helped to attract major tenants to relocate to Stratford including UNICEF and TFL. Lendlease has also successfully sold the first office building at the development on time and on budget.
This was a
Property PR
Project for Lendlease IQL
