Support Your Local Pharmacy
National Pharmacy Association (NPA)
Broadcast PR, Consumer PR
Campaigning against cuts to local pharmacies.
The National Pharmacy Association (NPA) is the trade association for independent community pharmacy professionals in the UK. Working in conjunction with the in-house team, we have crafted a series of hard-hitting campaigns to highlight the fact that government cuts could lead to the closure of hundreds of pharmacies.
To maximise cut through, we targeted top tier national media, but also localised the campaign, delivering specific case studies for regional BBC stations across the UK. We worked with our client to ensure all the assets were in place before we approached the media, and we had the strongest possible top lines from studies they’d commissioned.
A hard hitting campaign with national & regional reach
We used our contacts at a national and local level to secure coverage on a range of broadcast outlets with multiple spokespeople. National Pharmacy Association representatives appeared on C5 News and regional BBC TV stations.
We also leveraged our contacts in radio to secure prestigious slots on BBC Radio 4’s You and Yours Programme, as well as coverage on BBC Radio 5 Live. National exposure was crucial, but coverage at a local level was equally as important. We delivered local BBC Radio stations across the UK, and we made sure we tapped into the huge commercial radio audience by securing Sky News radio.
Over the course of three campaigns for the National Pharmacy Association, we have secured hours of coverage on multiple broadcast outlets reaching millions of listeners and viewers. On each occasion we stuck to the same winning formula – a hard-hitting top line, compelling spokespeople and the agility to deal with dozens of requests from local and national media.
This was a
Broadcast PR & Consumer PR
Project for the National Pharmacy Association