Open Nationwide
CLIENT
Nationwide
DISCIPLINES
Internal Communications & Employee Engagement
We’re opening more than our doors. We’re opening our minds to change.
Nationwide Building Society has been transforming the format and focus of its high street branches, to meet the changing needs of its current and potential members and demonstrate a clear difference to the high street banks; many of whom are closing branches.
These new branches are more flexible and more open-plan, removing many of the physical barriers that exist within traditional high street branch layouts.
Setting Nationwide on the path to becoming a national treasure
Open Nationwide was inspired by the power of ‘openness’, and is brought to life with a simple manifesto that sets Nationwide on the path to becoming a national treasure.
Open to change; open to more; open to you; open today; open tomorrow; open to all; open to the future; open conversations; open minds; open doors; open goals; open possibilities; open to the community; open eyes; open minded; open to transform; open Nationwide.
The campaign has trended at number on on Nationwide’s social media hub NBS Social.
This was an
Internal communications & Employee engagement
Project for Nationwide
