Light it Blue

CLIENT

Real Estate Management

New West End Company

DISCIPLINES

Corporate PR

Property PR

Broadcast PR

Paying tribute to NHS carers and workers. 

Over the past few weeks we have helped many of our clients through this challenging period, supporting them with communicating difficult news, monitoring markets and issues, and profiling positive action.

We’re proud to have supported two of our clients with communications around the weekly ‘Clap For Our Carers’ initiative as they took part in the ‘Light lt Blue’ campaign. This initiative saw some of the UK’s most iconic landmarks light up in blue in tribute to NHS workers and carers. 

Widespread print and broadcast coverage across the BBC, ITV and Sky News

Our client Real Estate Management (REM), asset and development manager for a number of premier London properties including The Shard, has lit Western Europe’s tallest skyscraper blue every night in solidarity with the NHS. Our team supported REM through the planning stages and liaised closely with media outlets to ensure that they had striking photography and footage to use, resulting in widespread print and broadcast coverage.

 We have also been supporting our client the New West End Company, the business partnership which represents retailers across Bond Street, Oxford Street and Regent Street, as they played their part. A number of iconic West End retailers including Selfridges, Sports Direct and House of Fraser pledged their support, glowing electric blue in solidarity.

 Read more about the initiative here: https://www.standard.co.uk/news/uk/uk-landmarks-light-up-blue-salute-nhs-staff-battling-coronavirus-a4399136.html 

 


This was a 

Consumer PR 

Project for Real Estate Management and New West End Company

Learn more about Consumer PR

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