Marketing Colindale Gardens through all launch phases

CLIENT

Redrow

DISCIPLINES

Property PR

Exceeding sales expectations in record time.

Colindale Gardens is a major new £1bn regeneration scheme, spanning 49 acres, the masterplan comprises of 2,900 homes, 9 acres of public green space alongside a shopping plaza and primary school with construction expected to continue for the next 12 years.

To launch the site and first phase of the development we arranged journalist briefings with key local and national media. Following our launch campaign, the opening weekend was attended by over 180 people with a high number of units reserved.

Selling 75% of units in the first eight weeks

Our post launch strategy included focusing on creative media angles and community based stories in local and national media, helping generate in strong sales figures for the first phase with 75% sold in eight weeks.