The Symphony of the Senses

CLIENT

Royal Caribbean

DISCIPLINES

Consumer PR, Brand experiences, Influencer marketing

Delivering the first ever immersive cruise experience on dry land.

How do you launch the world’s largest ship to drive bookings to a new-to-cruise audience when it won’t be completed for another three months and it doesn’t event come to the UK? Easy, we’ll create the world’s first immersive cruise experience on dry land.

Set up as a travel agent in Holborn, families were invited to have their picture taken in the photo booth.

A pop-up holiday shop with a twist, delivering 180 pieces of prominent editorial coverage

Once they did, the back of the photo booth opened up into a warren of rooms that brought to life the extraordinary experiences to be had on Royal Caribbean’s Symphony of the Seas.

A unique immersive experience that put you at the centre of the action from jungle shore excursions to appearing in the ship’s show of Hairspray to sampling the Mexican delights of El Loco Fresh accompanied by a mariachi band!

A digital first strategy meant the event was built to encourage social posts galore and our launch night meant that we achieved huge engagement with core family influencers and pick up in all the national papers and broadcast media. Bookings of the ship were sold out for the first six months of launch.