Bringing the brands ‘Eat Fresh’ positioning to life

CLIENT

Subway®

DISCIPLINES

Brand experiences, Consumer PR, Content & social, Health & Wellbeing

Running an event programme to bring Subway’s ‘eat fresh’ positioning to life. 

As the UK’s largest quick service restaurant (QSR), the perception of Subway’s health credentials is a critical issue. Good Relations were brought on board to help them challenge misconceptions and support positive campaigns to enhance the health and wellbeing of their customers. 

We developed a two pronged strategy combining active positive engagement with public health policy influencers, as well as developing broad customer experiential events to support healthier lifestyles – a strategy closely aligned with the brand’s above the line campaigns.

Our integrated campaigning approach, driven through a dedicated Subway Brand Newsroom, has seen us lead the industry in pledging to meet the Government’s nutritional guidelines, launch healthier product options, and create a nationwide series of family fun runs.

Inspiring thousands of families to get fit and active

Over the past three years we have supported Subway in a pioneering brand partnership with the NFL (American Football league),which has seen over 11,000 children take part in the Subway NFL UK Flag Football championship, learning how to play American football with stars of the NFL.

Working in partnership YouTube, we created a series of ‘challenge’ videos, tracking our influencer squad, SubSquad™, taking on various challenges from learning how to play American football NFL stars, to learning how to make the perfect Sub.

Today, Subway is recognised as having the leading health credentials in the QSR sector. This has driven differentiation from its competitive set and has supported achievement of its ambitious growth plans.

This was a 

Brand experiences, Consumer PR, Content & social, Health & Wellbeing

Project for Subway

Learn more about Brand experiences

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