Subway serves the festive feast we really want
Subway UK & Ireland
Consumer PR, Content & Social
Celebrating Subway’s endless menu offering through a cheeky festive lens.
The Subway Festive Feast has been served – and without a turkey in sight!
Half a million views in 48 hours
Our tongue-in-cheek video was supported with national research into the foods Brits REALLY want to eat at Christmas which landed us some amazing pieces in our Gold Tier titles including The Sun and The i as well as dozens of regional titles to help drive footfall and consideration in stores across the UK and Ireland. We generated over half a million social views in the first 48 hours, along with category-leading levels of engagement and sharing. We even garnered a cheeky mention from Vanessa Feltz, on her BBC Radio 2 show. A tasty result all-round!
Subway’s festive offering is available all year for fans to enjoy, with a few exclusive items – like Gingerbread Lattes and Mince Pie Cookies only on sale until Christmas Day.