Subway serves the festive feast we really want

CLIENT

Subway UK & Ireland

DISCIPLINES

Consumer PR, Content & Social

Celebrating Subway’s endless menu offering through a cheeky festive lens.

The Subway Festive Feast has been served – and without a turkey in sight!

This year Subway’s customers didn’t want a Christmas sandwich so, unlike their rivals, Subway decided to give their guests what they really wanted – Not Another Christmas Sandwich! Backed with genuine insight that the British public are tired of dry turkey sandwiches and want to have a Christmas sandwich their way, we decided to show what a Christmas feast could really look like with Subway.

Half a million views in 48 hours

We launched our campaign with a brilliantly irreverent and engaging social video showcasing a unique take on a Christmas feast that fans would fall in love with, loaded with Subway canapes, a festive cookie house, a gravy boat full of Southwest Sauce, and a prize-winning ‘turkey’ made of Steak and Cheese Subs.

Our tongue-in-cheek video was supported with national research into the foods Brits REALLY want to eat at Christmas which landed us some amazing pieces in our Gold Tier titles including The Sun and The i as well as dozens of regional titles to help drive footfall and consideration in stores across the UK and Ireland. We generated over half a million social views in the first 48 hours, along with category-leading levels of engagement and sharing. We even garnered a cheeky mention from Vanessa Feltz, on her BBC Radio 2 show. A tasty result all-round!

Subway’s festive offering is available all year for fans to enjoy, with a few exclusive items – like Gingerbread Lattes and Mince Pie Cookies only on sale until Christmas Day.