Subway® Six Foot Sub
CLIENT
Subway®
DISCIPLINES
Consumer PR
Celebrating the football World Cup with a super-sized shareable lunch.
To combat the rumbling bellies of mates during World Cup fever, we launched the Giant Sub – a six foot sub that was so large it was enough to feed 25 people – that’s more than both football teams put together!
Media were hungry for it too, covered by the likes of the Sun, Mirror, Daily Star, Joe.co.uk, LADbible to name but a few.
This was an
Consumer PR
Project for Subway®
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