Subway® Wrapstars
CLIENT
Subway®
DISCIPLINES
Consumer PR, Content & social, Influencer marketing
Launching Subway’s® new wraps product with a (w)rap battle of superstar proportions.
Good Relations has been working with Subway® to launch its new Signature Loaded Wraps by unveiling three head-to-head (W)rap battle videos featuring the UK’s brightest (W)rapStars.
In a lyrical face-off with honorary Sandwich Artist, TrueMendous, rappers Tommy B, Lady Sanity and MysDiggi take customers by surprise with their intoxicating combo of freestyles to order the three exciting new Signature Loaded Wraps. The videos went viral, with the Mirror Online, Express Online, The Sun, MSN UK and Birmingham Live all featuring the campaign.
This was an
Consumer PR, Content & social, Influencer marketing
Project for Subway
