The world’s largest technology company just hired little old us

DATE

21/08/2014

PUBLISHED BY

Agency News

Good Relations Helps Samsung UK Build its Brand in 2015.

 

Brands have become the masters in the art of pushing our emotional buttons. Who can blame them, for many it’s all they’ve got left to talk about.

As products and services have become more and more generic the days of the unique selling proposition have become increasingly rare.

Whilst emotional triggers have proved their worth time and time again in persuading us to like brands the role of rational communication shouldn’t be forgotten. What kind of brand communication really gets us to love a brand? The truth is we just don’t know exactly but we do know that it’s multilayered. We are complex, so are our brains and what gets us to like, follow and buy a brand is equally complex.

Studies have suggested that we are more persuaded by rational arguments when it comes to things we really need, like medicines or a lawyer. And for things that we simply want, like a new pair of shoes or a beer it’s emotional messaging that gets us to lower our guard.

This is just a little reminder; that appealing to the head can be just as effective as the appealing to the heart. Compelling facts haven’t gone completely out of fashion and prove that inside each and every one of us there’s a little accountant waiting to be impressed.

The team will be led by Director Neil Bayley, who said: “Enriching people’s lives with smart, innovative technologies is what Samsung is known for amongst UK consumers.  It has the same goal for businesses, enabling people to be their best in work environments. We are delighted to be given the opportunity to partner with Samsung and help create stories that evolve its reputation to support business growth in the UK&I.”

Rachel Lloyd, Head of PR at Samsung UK & Ireland:

We feel it’s the right time for us to tell Samsung’s corporate narrative and this new brief will provide a personal face to our story, enhancing Samsung’s visibility with key commentators, customers and the industry. We will be giving our leadership team a platform and voice that speaks to our customers on subjects relevant to them, showing where Samsung’s products have potential to add real value to people’s lives. The Good Relations team pitched a strong set of corporate ideas and we’re excited to see these brought to life.”

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