TrustFord For You
Content & social, Corporate, Internal communications
Unlocking the power of purpose.
Trust in motor dealerships is at a record low; they’re held in disdain by consumers alongside estate agents and double-glazing salesmen. Britain’s main dealership groups are suffering, with the biggest names reporting profits down 10%.
But TrustFord is different: they sell vehicles in the most helpful, efficient and personal way possible. Ultimately people buy from people – this was the starting point for our strategy. It led to us developing the brand proposition ‘TrustFord For You’, with the aim of demonstrating how customer-centric the business was.
Developing a new brand proposition to demonstrate TrustFord’s customer-centricity
We immersed ourselves in the business to find real staff members and showcase amazing true stories of how they went the extra mile to identify customers’ needs to find the right vehicle for them.
We dramatised real employees’ stories through a range of irresistibly shareable social content, featuring a part-time Elvis impersonator (to highlight how a sales manager’s passion for making people feel special translated into customer interactions), a granny with a need for speed (showing we understood a customer who wanted a car that was fun as well as practical), and a historical interpreter (demonstrating his passion for helping people).
Our multi-award-winning campaign has set new benchmarks for driving positive sentiment, lead generation and sales.
This was a
Content & social & Corporate reputation
Project for TrustFord