TrustFord wins the 2019 AM Award for Best Marketing Strategy




Agency News

We’re very proud to see our client TrustFord win the Best Marketing Strategy award at the AM Awards last night for our TrustFord Now campaign.

Last nights’s AM awards saw TrustFord beat off strong competition from Kia and Barretts to scoop the ‘Best marketing Strategy’ award. TrustFord Now focuses on “its purpose and not the product”, promising to support today’s consumer with rapid purchase and delivery. The brand started by offering customers the ability to drive away their new car within the hour, and quickly added delivery within 24 hours and the ability to order vehicles online.

Our TrustFord Now campaign integrated offline and online marketing with physical, digital and social channels brought together under the same theme. The campaign’s traffic-to-lead conversion rate hit 10% in 2018, generating 20,042 leads, three times more than equivalent pages, thanks to rigorous inclusion of links to the site in emails and direct mail.

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