We’re stoked to announce our newest client Zoopla
“Zoopla is a fast-moving, forward-thinking innovative brand that chimes perfectly with our way of working and our agency ethos
Zoopla has hired Good Relations as its retained PR agency after a competitive pitch process. Good Relations will be supporting Zoopla’s in-house communications team across an expanded brief that includes consumer and corporate comms. Our account team will be led by executive director Jodie Simpson, who will work with Zoopla’s head of communications, Tom Parker.
The property site is looking to drive consumer awareness and preference under its ‘We know what a home is really worth’ brand positioning. “We’re delighted to appoint Good Relations to support the Zoopla in-house team and are looking forward to the new skills, insight, energy, and expertise they will bring,” Parker said.
“They’ve impressed us with their integrated approach to comms and we’ve no doubt they will complement our existing strong roster of agencies we use across our marketing division.”
You can read more about the appointment below in PR Week this week.
“We believe Zoopla has a once-in-a-generation opportunity to shake up the entire property sector. Driving increased awareness and preference is vital to us reaching our goals and we believe, in Good Relations, that we have the perfect partner to do that.”
Jodie Simpson added: “We’re so excited about our new relationship with Zoopla and incredibly proud to have them in our consumer portfolio. It’s a fast-moving, forward-thinking, innovative brand that chimes perfectly with our way of working and our agency ethos.”
“We feel very at home in delivering integrated campaigns, and we’ve fused our best-in-class property, consumer, creative and broadcast experience to assemble a team that will deliver on our promise; to deliver multichannel ideas, ingrained in clever creative that will drive traffic and get people talking about property.”
Good Relations joins Zoopla’s roster of agencies, which also includes creative shop Lucky Generals, media planners Essence, and social-media specialist Byte.
Article first appeared in PR WEEK