We’ve just grown some broadcast tentacles




Agency News

Today we’re announcing the launch of Good Broadcast, a boutique consultancy that will sit within Good Relations and deliver integrated broadcast media solutions for new and existing clients.

The new offering will be led by broadcast consultant Phil Caplin. With over 15 years’ experience running broadcast agencies in the UK, Caplin – who joins from Sound Creative, part of the Markettiers Group – has experience working on a host of big name brands including GSK, Nationwide and Michelin.

The model allows Good Broadcast to work on standalone broadcast projects with a multitude of clients and not just those retained by VCCP Partnership to deliver innovative solutions and stand out results.

The consultancy will provide brands with a range of solutions to truly integrate their content across all platforms, including broadcast interviews, podcasts, video news releases, live streamed content and competitions.

Richard Moss, CEO at Good Relations said: “Good Broadcast aims to put the ‘Scary Good’ into broadcast by providing clients with strong consultancy, creativity and content plans that work with broadcast in mind.”

Moss continued: “Traditional agencies tend to see broadcast as an afterthought in their ideas generation; with Good Broadcast we aim to integrate broadcast from the start by delivering strong TV, Radio and online coverage, which remains one of the most powerful parts of the communication mix.”

Phil Caplin said, “Good Broadcast is a unique hybrid model of broadcast consultancy combining the expertise and agility of a specialist agency with the strategic and creative resource of one of the leading marketing services groups in the UK. We have the energy, flexibility and 360 degree offering to change the broadcast game in the UK”.

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